Edu-data marketing software
HOW IT WORKS
Campus is education data and communications software, used by the world’s most innovative edu-businesses to connect their solutions with their precise education audience.
the summer of 2007. Guy (on the right) was a teacher at a Secondary School when, one afternoon whilst sitting at his desk, an email hit his inbox from an educational music supplier offering a discount... and he hated it!
It was broken (it hadn't rendered correctly), it missed off key information (a phone number), and didn't explain how to claim the discount at all.
But the real reason why Guy hated it? Because he knew that the email was promoting a superb textbook (he already owned a copy), that would be helpful to other Music Teachers. Yet, from the email's shabby content, he realised other teachers would miss an opportunity to read it.
"The textbook was pioneering at the time. However, I knew that potentially thousands of Music Departments would now miss an opportunity to improve their teaching of, and pupils' attainment in, the GCSE syllabus, for less than £50!
Worse still, I could see that the textbook author, Music Teachers, and GCSE Music Students would lose out, and that the only winner was the agency that had charged a hefty fee to create and send the inadequate email. That’s when the idea struck me!"
whilst I was backpacking through South East Asia. He explained to me an idea that he'd had. For us to build an agency that would create trailblazing communications for the world's leading education businesses, and in doing so, ensure that education staff were presented with visibility of the most pioneering education products, services, and budget-saving offers to choose from, which would allow them to continually advance their teaching, pupils learning, and their school's performance, on all levels.
Being a teacher, Guy understood how schools operate, whilst I'd recently achieved a first-class honours degree in marketing, innovation, and design.
Together, our combined knowledge and skills were the perfect blend to make a difference.
And before long we had built a small business with a great group of clients from our Dad's garage, and it was at this point that we decided it was time to go full throttle!
We were ready to take Sprint Education to the next step, and its clients to the limits of their expectations. In doing so, unbeknown to us, we had begun to build a once-in-a-generation education agency that would soon become synonymous as the most effective conduit for connecting education businesses with the schools and teachers that need what they offer.
Today, we are a team of education experts on-hand to work as your extended education team, all with one laser focused objective - to help you deliver the very best solutions to schools, that will ultimately assist their teachers and staff to continue delivering the best teaching and learning system in the world.
Inbound and Outreach edu-strategy services launched to provide a sophisticated and advanced marketing approach that has never been seen before within the education sector. Results surpass any previous strategy/campaign techniques ever attempted.
New strategies completed for Amazon, The British Heart Foundation, and BBC Learning. Further investment made into Sprint’s server infrastructure; clients' open rates soar to a 53% increase above the industry average as a result. Campus users surpass the 200 mark.
6,000 sq/ft purpose built offices purchased and fitted with dedicated training facilities so Sprint clients can visit and train themselves in the art of marketing to schools.
580k annual investment made in research, development, software, technology, and talent to ensure clients generate the best results anywhere in the UK education sector.
The world’s first fully integrated education sales and marketing software (Campus) is launched by Sprint Education. The first 100 users sign up within just 4 months of its launch!
Sprint celebrate their 10,000th client and welcome Hannah (Campaign Management) and Dan (Copywriting and Content) to the Sprint Team.
Sprint’s education database reaches 250K teachers. New clients include: Comic Relief, First Group, and The Bank of England.
Sprint Education win the prestigious Marketing Campaign of the Year Award. Kelly (Client Happiness) and Jen (Lead Coder) join the Sprint Team, whilst Sprint celebrate their 7,000th client who just happened to be none other than Sir Paul McCartney.
Sprint purchase new offices at Duddage Manor and launch their new brand identity as Sprint Mail becomes Sprint Education. John (Head of Marketing) joins.
Sprint launch an industry first - Database of Qualified Leads, giving clients direct access to those teachers that are most interested in their brands. Sprint reaches 4,000 clients including new acquisitions of Sports Relief, Acer, and the Sunday Times.
Sprint became the first (and still the only) education agency to manage their own servers. New technical infrastructure boosts our clients' open rates by an average of 16% and clicks by 35%. New client acquisitions include: Fujitsu, and Manchester United.
Sprint launch the Education Database - the first online education marketing database with live updates and 150k named teachers. New client acquisitions include: BUPA, Absolute Radio, and the NHS.
Sprint launch direct-to-teachers email service, an industry first! Clients can now email any teacher type they want directly. New client acquisitions include: Barnardos, OCR, and Edexcel.
It all started in a tiny garage, with one desk, and two PCs. Sprint Mail launched into the education marketing world, specialising in email and postal marketing to schools.