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How IT Giants Acer Built Their Education Brand & Loyalty to Their Products Within UK Schools

THE BACKGROUND

“Acer provides schools, and teachers with quality IT equipment. Sprint Education has been at the heart of Acer's direct route into the UK education sector during this time, and continues to work closely with Linda and her team to ensure sustained success within schools.

THE CHALLENGE

With a new range of education focused products and software available Acer needed to contact specific school staff within all educational establishments across the UK to promote specific incentives and loyalty schemes surrounding their education product range.

THE SOLUTION: LEAD CREATION PLAN

A series of direct email campaigns designed and broadcast by Sprint Education were staged throughout the academic year.

The emails reached a wide teacher audience including ICT Teachers, Network Managers, and Head Teachers. Each one was focused on Acer’s new incentives and loyalty schemes, whilst building the Acer Education brand within schools, highlighting new product launches, and communicating the core benefits of their software.

“Effective, profitable, and straightforward.”

THE RESULTS

The strategies implemented to date have continued to increase Acer's influence, and market share within the UK education sector. The most recent campaign managed to generate a database of 1,106 qualified leads and prospect customers within primary and secondary schools.”

SIMILAR STORIES