Sprint Education Basil
Linda Hassell – Head of Channel Marketing, Acer UK Image

“Sprint Education provides Acer’s specialist education focused products with an effective, profitable, and straightforward route into the UK education sector.”

Linda Hassell – Head of Channel Marketing, Acer UK
360k
Total Emails Sent
to Teachers
1,106
Sales Leads
Generated
37%
Average Email
Open Rate
11.4%
Average Click
Through Rate
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How IT Giants Acer Built Their Education Brand & Loyalty to Their Products Within UK Schools

THE BACKGROUND

“Acer provides schools, and teachers with quality IT equipment. Sprint Education has been at the heart of Acer's direct route into the UK education sector during this time, and continues to work closely with Linda and her team to ensure sustained success within schools.

THE CHALLENGE

With a new range of education focused products and software available Acer needed to contact specific school staff within all educational establishments across the UK to promote specific incentives and loyalty schemes surrounding their education product range.

THE SOLUTION: LEAD CREATION PLAN

A series of direct email campaigns designed and broadcast by Sprint Education were staged throughout the academic year.

The emails reached a wide teacher audience including ICT Teachers, Network Managers, and Head Teachers. Each one was focused on Acer’s new incentives and loyalty schemes, whilst building the Acer Education brand within schools, highlighting new product launches, and communicating the core benefits of their software.

Acer

“Effective, profitable, and straightforward.”

THE RESULTS

The strategies implemented to date have continued to increase Acer's influence, and market share within the UK education sector. The most recent campaign managed to generate a database of 1,106 qualified leads and prospect customers within primary and secondary schools.”

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Company:

Acer aim to develop a new kind of interaction between teachers and students, based on reliable and easy-to-use solutions.

Location:

Global

Products for Education:

Classroom Manager software, Veriton, monitors, projectors, Travelmate, Aspire, Chromebook, and Iconia.

Services Used:



Lead Creation Plan
Email strategy direct to ICT Teachers, Network Managers, and Head Teachers in UK Educational Establishments.

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