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How Charity Legends Comic Relief and Sport Relief Implement Email Into Their Mix to Boost Fundraising
THE BACKGROUND
Comic Relief and Sport Relief have regularly used Sprint Education’s services to help with fundraising, and promote active health awareness to the UK's 9 million pupils across the UK education sector.
THE CHALLENGE
Comic Relief and Sport Relief wanted to encourage as many UK schools to undertake fundraising activities to raise as much money for these two great causes.
THE SOLUTION: LEAD CREATION PLAN
A strategy of emails direct to Sports Teachers and Head Teachers was designed so Sport Relief could get primary schools and early years establishments active, having fun and most importantly raising money to change the lives of people in the UK, and in the world's poorest countries.
“These guys were superb!”
THE RESULTS
The direct emails to teachers generated the demand for hundreds of Fundraising Resource Packs, and resulted in UK primary schools and early years establishments raising tens of thousands of pounds for the Sport Relief charity.
“They helped us inspire schools across the UK to get fundraising for our cause.”
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