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“These guys were superb! They helped us inspire schools across the UK to get fundraising for our cause!”

Nick Cowan – Marketing Manager, Comic Relief

200k

Total Emails Sent
to Teachers

1985

Year
Established

44%

Average Email
Open Rate

9.2%

Average Click
Through Rate

How Charity Legends Comic Relief and Sport Relief Implement Email Into Their Mix to Boost Fundraising

THE BACKGROUND

Comic Relief and Sport Relief have regularly used Sprint Education’s services to help with fundraising, and promote active health awareness to the UK's 9 million pupils across the UK education sector.

THE CHALLENGE

Comic Relief and Sport Relief wanted to encourage as many UK schools to undertake fundraising activities to raise as much money for these two great causes.

THE SOLUTION: LEAD CREATION PLAN

A strategy of emails direct to Sports Teachers and Head Teachers was designed so Sport Relief could get primary schools and early years establishments active, having fun and most importantly raising money to change the lives of people in the UK, and in the world's poorest countries.

“These guys were superb!”

THE RESULTS

The direct emails to teachers generated the demand for hundreds of Fundraising Resource Packs, and resulted in UK primary schools and early years establishments raising tens of thousands of pounds for the Sport Relief charity.

“They helped us inspire schools across the UK to get fundraising for our cause.”

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Company:

One of the UK’s most recognised charities raising money for the disadvantaged across the globe.

Location:

National

Achievements:

Comic Relief has raised more than £1bn since the charity was founded

Services Used:

Lead Creation Plan
Email strategy direct to Sport Teachers and Head Teachers at UK Primary Schools and Early Years Establishments.

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