- Case Studies
- Creative Play
“I founded Cross-Curricular Orienteering back in 2017 when I was still a
full-time teacher. Initially I was testing it out with schools In Lancashire, refining it and
improving it based on the feedback I was getting. In 2019 I built the website and then at the
beginning of 2020 I dropped down to part-time teaching so that I could devote more time to it.
In February 2020, I was given the opportunity to showcase the resource at
the North West Head Teachers Conference, and from that moment we went from making 4 or 5 sales a
month to making over 10 sales a month. It was then that I stepped back from teaching, went full
time with Cross-Curricular Orienteering, and started recruiting a team so that we could cover
the whole of the UK.
Then COVID hit.”
“Even during the first lockdown, I was still getting interest from schools
around the country so I wanted to be proactive and start reaching out to schools with some
Looking back, I was very naïve. I thought that I could just get a list of
school email addresses via the Freedom of Information Act and that would solve all my problems.
Initially I was sending 100+ emails a day to schools via our business Gmail account, and then
later I signed up to an emailing platform called EmailBlaster before realising it wouldn’t let
me upload the school email addresses that I had.
I was getting nowhere.”
“I did some research online, found Campus, and started speaking with Ben at
Sprint Education about my situation. This was a really dangerous period for us. We didn’t have
much money in the bank, plus I’d just bought a house, so any investment at this point felt
I remember being really dubious about the quality of the data that I was
potentially going to get access to, but all the research I did told me that Sprint Education
were the real deal.
In the end, it all came down to a conversation with Ben where he told me,
quite simply, ‘The worst thing you can do is spend nothing. If you don’t invest then you’ll
never grow‘. After that I took the plunge and ordered a Campus account along with some
copywriting and design work to make sure the emails I was sending were good quality.”
“Firstly, the emails that Sprint’s team created for me were brilliant and
the Support Team gave me some amazing marketing advice. I remember sending that first campaign
and thinking, ‘Wow, this is really going somewhere now’.
We had 15 enquiries from that first email and the response was really
reassuring but what I still hadn’t appreciated at that time was just how important following-up
was going to be. When I started creating follow-up lists of teachers that had visited the
website but not got in touch, and when I started using the Tasks module and the Campus CRM to
nurture my leads, that was when things got really exciting.
At that point I knew it was going to work, but I still didn’t think it was
going to take off to the astronomical degree that it has done.
Our original target was to get 150 schools on board in our first year, but
in the end we’ve absolutely smashed that and we’re now working with over 450 schools. If I look
at my sales over the first quarter of 2021 and compare it with the first quarter of 2020, Campus
has helped me to increase my turnover by 1,500% which is just crazy!
Campus has taught me so much about marketing and I couldn’t be more excited
about the future.”