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How a Full-Year Strategy Helped SAM Learning Increase Sales by 13%

THE BACKGROUND

“I joined SAM Learning as Marketing Manager 8 months ago after I basically used Sprint Education as my interview pitch! I said in my interview that I’d been doing a lot of research into the education marketing industry and that, if I got the job, then we simply had to start working with these guys.

THE CHALLENGE

Prior to my joining SAM Learning they had been using a couple of other education marketing agencies and, to be honest, my impression is that they’d been sending a heck of a lot of emails with not much impact. From what I’ve seen of the stats from those campaigns, the open rate was always around 8% with click-through rates stuck around the 0.2% mark.

With previous experiences of email marketing being so unspectacular, I desperately needed Sprint to drastically improve the levels of engagement so that I could demonstrate that email marketing was the right way forward for the business.

THE SOLUTION: FULL YEAR DIGITAL STRATEGY

Having the chance to visit Sprint and have a chat with Jackie about our marketing strategy was incredibly useful. A lot of the things we discussed were things that I felt I already wanted to do but Jackie’s advice has certainly made those things much more likely to come to fruition.

I was so impressed with the work that Sprint did for us on those initial campaigns. The copy, design, and tone of the emails that Sprint created for us was just so superior to anything that anyone had ever produced for us in the past. Asking them to work with us throughout the full academic year just seemed like an absolute no-brainer to me.

THE RESULTS

When we first started working with Sprint it felt like we were simply using their services, however I would now say that they’ve become the backbone of what we do.

The effectiveness of our marketing has changed out of sight. In the last quarter they have tripled the number of leads we are generating and sales for this year have increased by 13% which is just fantastic.

“The effectiveness of our marketing has changed out of sight.”

In fact the strategy has been so successful that we’ve actually set ourselves the target of doubling the number of schools we sign up next year – it’s a hugely ambitious target but I’m confident that Sprint can help us get there!”

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