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How Sprint Education ensured SISRA’s first foray into email marketing generated instant sales!

THE BACKGROUND

“SISRA offers two services; one is performance and results analysis, the other is a teaching and learning tool. Up until now we’ve predominantly relied upon word of mouth to grow the business, however we try to send out 2 postal campaigns per term and we also do some seminars and magazine advertisements.

THE CHALLENGE

We don’t really have a marketing team at SISRA which is why, before we got in touch with Sprint Education, we had never emailed any teachers that hadn’t already contacted us. For one thing we didn’t have the education data required to attempt email marketing, but we also felt we lacked the in-house expertise to ensure our emails wouldn’t simply end up in teachers’ junk folders.

THE SOLUTION: BASIC PLAN

Sprint Education’s own email marketing is really eye-catching and engaging, and this is what first got me interested in using their direct emailing service. I’m also an avid reader of their blogs, and always find them incredibly useful – sometimes I might have them flagged in my inbox for a couple of weeks but I always make sure I find time to read them in the end.

“I’m an avid read of Sprint’s blogs, and always find them incredibly useful.”

As this was our first foray into email marketing, the Basic Plan felt like the right option for us and we wanted to use the campaign to complement the postal mailing that we already had planned. So, we used Sprint Education to send out an email shortly after our postal campaign landed in schools, and we took care to word it in a way that would make it relevant to even those teachers that hadn’t opened our letter.

THE RESULTS

It’s always been difficult to analyse the response-rate from our postal campaigns, however with the Sprint Education email campaign we saw a really high number of responses on that same day, 19 in total. There was also a noticeable difference to the number of enquiries we received that week when compared to previous weeks.

“We saw a really high number of responses on that same day, 19 in total.

The quality of leads was also extremely high and we actually managed to convert 8 of these leads into new customers, which we were extremely happy with. The campaign has certainly helped us to increase the rate of new customer acquisitions.

“Sprint have been so helpful and friendly, we’ve really enjoyed working with them.

We’ve found it to be a really positive experience. All of the Sprint team have been so helpful and friendly, we’ve really enjoyed working with them. We’ll certainly be looking to work with them on a regular basis over the coming months!”

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