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How a 3-Phase Email Strategy Generated Sales of £350k for School Buildings Provider Spacebuilder

THE BACKGROUND

“Spacebuilder has been operating in the education premises sector for 12 years. We’ve always felt like it was an area with enormous potential for us as schools have a real need for the services we offer. However, in the past we’ve not had the time or resources to really target the sector effectively.

THE CHALLENGE

As we’re a very small team we simply don’t have the time or expertise to manage our email marketing effectively. For that reason, we really needed to find a company that would take complete ownership of our marketing and enable us to focus on following up the leads and doing what we do best.

A site survey is the first step for us in developing a relationship with a school so we asked Sprint Education to generate as many meeting requests as possible from our emails.

THE SOLUTION: LEAD CREATION PLAN

The great thing about the Lead Creation Plan is that Sprint Education were able to manage the entire strategy for us; all it required from us was to have a quick 10 minute chat with their copywriter. After that, Sprint really took full control of the strategy and they seemed to know exactly the approach that would generate the most responses for us.

“We were blown away by the responses.”

THE RESULTS

We were blown away by the response to our email campaigns. In total they generated over 70 high-quality leads for us and, already that has translated into sales of £350,000. Sprint Education really understands the sector and their marketing expertise has enabled us to take our education business to the next level.”

“In total they generated over 70 high quality leads for us, and already that has translated into sales of £350,000.”

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