With schools winding down for the summer holidays and companies putting their marketing to schools on ice, I thought I should set you all a little bit of homework to ensure you are primed for success come September.

I’m going to assume that you’re all now writing fabulous emails to teachers and generating lots of interest in your offer. But what next? What are you doing to ensure you’re capitalising on all the extra traffic to your website? That’s right; it’s time to look at landing pages.

A landing page is a single web page that teachers arrive at after clicking on one of the links within your email. A good (or great) landing page can be the difference between a successful campaign and a sub-par one.

The popular consensus is that your landing page has just 5 seconds to create an impression. Teachers will scan your landing page and decide within 5 seconds whether to read it properly or exit. That’s not a lot of time!

If you’re planning to email schools in September you would be well advised to take a closer look at your landing pages to ensure you’re not squandering the extra web traffic that’s coming your way in a few weeks’ time.

I’ve been wracking my brain and I’ve come up with 11 ways in which you can optimize your email landing pages. I’ve broken these down into 3 categories: Scent, Trust and Scan, and I'll be sharing them with you over the next few days... so stay tuned!

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