Open Rate*
Average open rate when emailing teachers & staff
Responses
The average amount spent to generate a sales lead
Click Rate
Average click rate when teachers engage with emails
This insight into our live edu-marketing statistics is essential to prove that: (#1) Our performance for clients continually outperforms other agencies and industry averages. (#2) You can trust that your marketing budget has been invested with the right team. (#3) Our public statistics ensure we strive to push the boundaries and response level for our clients.
| RESPONSE STATISTICS | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
AverageAv. Cost to Generate a Lead
|
£27.50 | £5.47 | |
AverageAv. Response Rate (Email)
|
0.01% | 0.21% | 0.2% |
| OPEN STATISTICS* | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
AverageAv. Open Rate (Last 12 months)
|
22.3% | 24.4% | 2.1% |
AverageAv. Open Rate (Last 3 months)
|
22.3% | 25.56% | 3.26% |
AverageAv. Open Rate (Last month)
|
22.3% | 25.64% | 3.34% |
Open Rate (Best Day)
|
N/A | Friday | |
Open Rate (Worst Day)
|
Saturday | Monday | |
Open Rate (Best Time)
|
N/A | 09:00 -10:00 | |
Open Rate (Worst Time)
|
N/A | 15.00 - 16.00 | |
Open Rate (AM / PM)
|
AM | PM |
| CLICK STATISTICS | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
|
AverageAv. Click Rate (Last 12 months)
|
3.3% | 33.35% | 30.05% |
|
AverageAv. Click Rate (Last 3 months)
|
3.3% | 55.04% | 51.74% |
|
AverageAv. Click Rate (Last month)
|
3.3% | 56.05% | 52.75% |
|
Click Rate (Best Day)
|
Tuesday | Tuesday | |
|
Click Rate (Worst Day)
|
Saturday | Wednesday | |
|
Click Rate (Best Time)
|
N/A | 08:00 - 09:00 | |
|
Click Rate (Worst Time)
|
N/A | 13:00 - 14:00 | |
|
Click Rate (AM / PM)
|
AM | AM |
*Open rates include untraceable statistics (where the recipient has opened the email but not downloaded any images) - approximately 14-21%.
UK SCHOOLS & STAFF
US SCHOOLS & STAFF
