Open Rate*
Average open rate when emailing teachers & staff
Responses
The average amount spent to generate a sales lead
Click Rate
Average click rate when teachers engage with emails
This insight into our live edu-marketing statistics taken from the results generated when we manage our clients strategies/campaigns is essential to prove that: (#1) Our performance for clients continually outperforms other agencies and industry averages. (#2) You can trust that your marketing budget has been invested with the right team. (#3) Our public statistics ensure we strive to push the boundaries and response level for our clients. Please note that these stats do not include results relating to our Campus users’ performance.
| RESPONSE STATISTICS | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
AverageAv. Cost to Generate a Lead
|
£27.50 | £5.47 | |
AverageAv. Response Rate (Email)
|
0.01% | 0.21% | 0.2% |
| OPEN STATISTICS* | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
AverageAv. Open Rate (Last 12 months)
|
22.3% | 33.48% | 11.18% |
AverageAv. Open Rate (Last 3 months)
|
22.3% | 30.55% | 8.25% |
AverageAv. Open Rate (Last month)
|
22.3% | 30.45% | 8.15% |
Open Rate (Best Day)
|
N/A | Friday | |
Open Rate (Worst Day)
|
Saturday | Thursday | |
Open Rate (Best Time)
|
N/A | 08:00 -09:00 | |
Open Rate (Worst Time)
|
N/A | 14.00 - 15.00 | |
Open Rate (AM / PM)
|
AM | AM |
| CLICK STATISTICS | INDUSTRY RESULTS | SPRINT'S RESULTS | +/- |
|---|---|---|---|
|
AverageAv. Click Rate (Last 12 months)
|
3.3% | 43.72% | 40.42% |
|
AverageAv. Click Rate (Last 3 months)
|
3.3% | 42.81% | 39.51% |
|
AverageAv. Click Rate (Last month)
|
3.3% | 42.91% | 39.61% |
|
Click Rate (Best Day)
|
Tuesday | Friday | |
|
Click Rate (Worst Day)
|
Saturday | Thursday | |
|
Click Rate (Best Time)
|
N/A | 08:00 - 09:00 | |
|
Click Rate (Worst Time)
|
N/A | 13:00 - 14:00 | |
|
Click Rate (AM / PM)
|
AM | AM |
*Open rates include untraceable statistics (where the recipient has opened the email but not downloaded any images) - approximately 14-21%.
UK SCHOOLS & STAFF
US SCHOOLS & STAFF
