Edu-data marketing software
HOW IT WORKS
Campus is education data and communications software, used by the world’s most innovative edu-businesses to connect their solutions with their precise education audience.
If you’re using Campus, our revolutionary marketing and sales software, I’m sure you’re already a pro at segmenting your marketing lists by teachers’ positions in your sales funnel. However, even if you’re not a Campus user, I hope you’re still thinking about how to capture leads and then nurture them through your sales funnel to become paying customers.
In this blog I’m going to show you 3 tried and tested email templates that you can go back to again and again to grow your subscriber list and make more sales. During the blog I’ll use screenshots of Campus’s sales funnel so you can visualise how each email will move teachers to a more qualified stage of your funnel.
Here we go…
The first challenge for any seller to schools is to find new teachers that are interested in the services you offer and, crucially, to capture their details so that you can go on nurturing that relationship moving forward. Below is my go-to email template for making this happen…
I’m sure it’ll come as no surprise to you that offering a free resource of some kind is the absolute best way to encourage teachers to put their hand up and say, “Yes, I’m interested”. Simplicity is king when it comes to this email, so keep the text to a bare minimum and make your call to action stand out like a beacon of hope in an uncertain teaching world!
This is child’s play for you guys. Using a Campus lead generation form, you’ll be able to use your free resource as a means to capture all sorts of useful buyer persona data about the teachers that download your freebie; data that you can then use to make future marketing ultra-relevant to your new-found followers.
Now teachers know that we exist and we know that they have a need for what we offer, our next challenge is to find where their specific interests lie and encourage them to start showing a higher level of interest in what we can do for them. Below is my go-to email template for encouraging followers to take that next step and become a lead…
The absolute key to building a successful relationship with a teacher in your sales funnel is to develop a clear understanding of exactly where their individual needs lie. This means that you can then go on to highlight the specific product or service that meets their exact needs.
This email makes superb use of your website by showcasing a wide range of your products and services, and letting teachers click through to the landing page that excites them most. If you are using software that enables you to track the journey each teacher takes once they land on your website, then you’re going to be able to convert a really high number of your followers into leads.
This is where things are going to get super-powerful! Campus can now track and record every single step of a teacher's journey from this point on – meaning each teacher basically takes you on a guided tour of their dreams and aspirations!
Better still, Campus will also start awarding your teacher-followers with funnel points based on their interactions, so that they automatically get moved to the next stage in your sales funnel.
Now we know what specific product or service our leads are most interested in, it’s time to get them to put their hand up and request either a quote or a meeting to discuss this in more detail, so that they become an opportunity in our sales funnel.
It’s now time to switch to a much more personalised and plain text approach with our next email template…
There are two absolutely fundamental reasons why this email template is guaranteed to get the enquiries flooding in.
Firstly, you don’t want this to look like just another marketing email. Drop the branding and images in favour of a more personalised, plain text approach that looks like you’re emailing each teacher on a one-to-one basis. This approach always works best for generating responses and that’s exactly what we’re after here, not just clicks through to your website.
Secondly, the content of this email must go straight to each individual teacher’s specific point of interest. So, thinking back to email 2, which service did they express an interest in? Was it option A, B, C or D? Make sure this email hones straight into the option that they were most interested in!
The opportunities for you guys are almost endless. With Campus automatically tracking and recording every single interaction your leads have had with your website, there could be some incredible opportunities for up-sells and cross-sells.
For example, perhaps a teacher clicked onto the landing page for option B from email 2, but then went on to check out option D. In this example you’ve got a cracking opportunity to get in touch with them about a specially discounted offer for B+D!
I hope you find this blog useful. Every day we see some incredible examples of our Campus users utilising these exact email templates. Why not get inspired by reading just a couple of their stories here? You won’t regret it!
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