When I’m not locked away at Sprint Towers working on top secret development projects, I can often be found singing countertenor for a little known Tewkesbury-based a cappella ensemble.
During those brief periods when we’re taking a breather from touring our way to worldwide fame and fortune (oh, if only I truly believed!) we spend much of our time running singing workshops in schools.
I’ve found that when it comes to securing school bookings, there is one tiny thing you can do that doesn’t cost a penny, takes less than 2 minutes, and has a better than 90% chance of success.
That one tiny thing is simply to use the wave of enthusiasm that usually follows the climax of your course, show or workshop to secure a repeat booking with the school.
Our workshop usually ends in feel-good fashion with the class performing for teachers, fellow students and parents; a great way of ensuring everyone ends the day on a high and feels excited about what’s been achieved!
I’m sure you do something very similar at the climax of your school visit. But the key is to use those next few minutes, when emotions are running high, to seek out the key decision maker (for us this is either the Head Teacher or Head of Music and secure a repeat booking for the future.
Simple I know, but I cannot believe how few of our clients put this into practice. Emailing teachers a day, a week, or a month later is just not good enough as it allows far too much time for their enthusiasm to wane.
It’s easy to make the acquisition of new schools the sole focus of your marketing to schools strategy. However, it’s even more important to ensure that teachers already buying from you become loyal advocates who see you as a vital part of school life.
After all, it’s estimated that acquiring new customers is 5 times more expensive than retaining existing ones.
Marketing to Schools
How to Sell to Schools
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