Marketing to Schools Blog

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Emailing Teachers | Marketing to Schools | Website

Email Landing Pages Part 2: Scent

If you're planning to email schools in the Autumn Term then I'm sure you will see an avalanche of interested teachers cl...
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Marketing to Schools

Overcoming Cynicism Tip #5: Be a Real Person

My final tip for overcoming cynicism in your marketing to schools is to ensure that your message looks like it’s coming...
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Marketing to Schools

Overcoming Cynicism Tip #4: Exist in the Here and Now

Broadly speaking, there are two kinds of marketing email. Email 1 is typically written far in advance and sent out pe...
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Marketing to Schools

Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!

Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
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Marketing to Schools

Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate

My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...
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