Do you remember the parable about the three blind men and the elephant? The first man is led to the tail and thinks it’s a rope; the second man feels a leg and thinks it’s a tree, and the third man feels the trunk and thinks it’s a snake.
Well, there’s a similar, slightly lesser known, marketing to schools version involving 3 men who join forces to search for the secret of selling to schools. The first man is looking to promote elephant rides in India, the second is trying to sell his book about an elephant, and the third is raising money for his elephant charity.
The upshot of course is that they never manage to find the secret because for each of them the secret of selling to schools is something completely different.
Just as the solution to the problem of the three blind men would have been to give each of them their very own elephant, the solution to the three men searching for the secret of selling to schools is clearly to give each of them their very own industry specific whitepaper on the subject!
So, the man who is promoting elephant rides will receive a whitepaper about how to market trips, travel and adventure to schools. The man trying to sell his book will receive a whitepaper about promoting books and publications to schools. And the third man will receive a whitepaper about how to promote charities to schools.
That’s just what we are doing this month at Sprint; unleashing a series of trailblazing industry specific selling to schools whitepapers that will provide you with 10 killer insights into how to promote your specific product or service to schools.
Never before has anything like this been attempted in the marketing to schools arena, and I would strongly urge you not to miss out on the most valuable selling to schools advice you will receive all year.
So why don’t you give us a call here at Sprint? There’s a whitepaper sat on my desk with the power to make 2014 a watershed year for your schools marketing.
By John Smith
Marketing to Schools
Selling to Teachers
UK Schools Marketing
How to Sell to Schools
Email School Teachers
Email Head Teachers