There’s no escaping it now is there? Every 4 years it’s the same; the TV awash with footballing superstars promoting everything from cars, beer and mobile phones to shaving cream and erm… erectile dysfunction (thanks a lot Pele!).
Isn’t it about time you joined the World Cup marketing bonanza?
No, I’m not suggesting you go out and get Christiano Ronaldo to be the face of your next email marketing campaign. But I am suggesting that there are 5 very good reasons why the World Cup represents the ideal time for you to get creative and get agile with your marketing to schools:
1. None of your competitors are doing it
That’s right; despite the fact that the whole planet seems to be scrambling to get a taste of World Cup fever, the marketing to schools world has been happy to continue on its merry way, totally unwilling to acknowledge the cultural juggernaut approaching. Why oh why?
2. It’s an international and multicultural extravaganza
The World Cup has to be one of the most (if not the most) multicultural event on the planet. 32 nations from every corner of the globe, and 32 sets of fans singing different songs and waving different flags; what an opportunity it represents for teachers to teach their pupils about the world (and for you to help them).
3. Boys will be glued to it for the next 5 weeks
Across the country, teachers are looking for innovative ways to better engage boys in their lessons (or those boys that would rather be out playing football than being stuck inside a classroom on a summer’s day). What an opportunity the World Cup represents to inspire boys about a host of topics – from literacy and art, to geography and history.
4. Love it or loathe it, the World Cup is in every teacher’s thoughts
Football lovers are thinking about nothing else. Football loathers are thinking about nothing but how on earth they are going to get through the next 5 weeks! Love it or loathe it, the World Cup resonates with almost everyone.
5. You need to be part of the shared experience
It’s impossible to deny that sport provides some of this country’s biggest shared experiences. You can guarantee that the night England are knocked out of the World Cup, we will see complete strangers hugging, crying and singing together in our streets. It’s strangely life-affirming and it’s important that you are part of it in some way. Use social media to share the experience in real-time with your followers.
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