The Greener Marketing to Schools Checklist

The Greener Marketing to Schools Checklist

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Kat Thompson
Published: 15th May 2019


2019 has been an incredible eco-friendly whirlwind of Acts of Environmental Kindness already. From straw bans to a boycott of plastic bags, the nation has certainly been upping their go-greener game.

As Sprint's resident earth-loving vegan and full-stack marketeer, I've been thinking hard about how you can do something equally as green when it comes to your marketing. So, fuelled by plenty of soya tea, I've put together the ultimate easy checklist to make your next edu-marketing campaign even friendlier on the environment - and, in the process, your budget.

Opt for Pigeon Hole in your next Outreach Edu-Strategy over a traditional postal. Sending programmatic mail to pre-warmed leads reduces the amount of wasted paper, time, and money.

Never run your Pigeon Hole and postal campaigns without an email strategy to maximise its effectiveness and, again, avoid wasting money and paper on unread letters and leaflets.

Emails aren't carbon footprint-free, so make sure everything you send out is part of a carefully planned, high-quality strategy with a specifically selected audience, making best use of your energy consumption and email budget while showcasing your gold-standard company.

Optimise your free and paid resources, whitepapers, and other assets for digital use to support teachers wanting to reduce their printing - and ensuring your content can still be found in classrooms where printing limits are enforced.

Similarly, make sure you have an online copy of your brochure and info packs, again optimised for digital use with clickable hyperlinks and retina-ready images. Not only will this save paper and printing costs, but it's much easier for a teacher to share it amongst their colleagues.

Arrange for local schools to band together and host your demo, talk, or event in one location (within walking distance of each other, of course). You'll save energy, time, and money, and the schools will be happy to split the cost for a cheaper day.

Utilise short marketing videos across your campaigns and website - as research shows, 60 seconds of video is worth approximately 1.8 million words, which would take up much more energy (both electrical and that of the teacher) to read.

Shout about your product's eco-friendly features from the solar-panelled rooftops in your next campaign. For instance, if your playground installations use only recycled materials, make that the main focus of an email and show you too are onboard with reducing your carbon footprint.

… and, if your product or service is lacking such features, see if there's scope for you to work towards implementing some ready for your next selling-to-schools campaign.

Keep an eye on the latest environment-based hot topics within the education industry and, if your product or service relates to this in any way, get hashtagging some relevant posts on social media (and, again, mention this in your next email) to keep yourself at the forefront of their minds.

Education Marketing

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