For far too long, education marketers have been stuck in the dark ages of email analytics.

Basic open and click rates, often inflated by bots, created a frustratingly incomplete picture of campaign performance. These skewed and misleading metrics made it difficult to understand what truly resonated with school educators and decision-makers.

But here at Sprint Education, we're changing the game. Nine months ago, we pioneered a revolutionary email reporting system for our managed strategy clients. Today, we're thrilled to announce that we're democratising this power, making it available to all Campus users.

Existing accounts will be seamlessly upgraded free of charge.

This isn't just an incremental improvement - it's a complete transformation of how you'll measure and optimise your education marketing efforts from within Campus.

Here's what Campus's new email reporting system can do:

Craft Subject Lines that Convert:
Gone are the days of guessing which subject line will grab attention. Campus allows you to compare and analyse subject lines based on content, identifying the language that resonates most with your audience segments. No more relying on intuition – let data be your guide.

Dive Deeper into Audience Engagement:
Open rates are just one piece of the puzzle. With Campus, you can leverage demographic filters to understand the nuances of engagement across different roles. Did Head Teachers open your emails at a higher rate than Business Managers? The answers are at your fingertips, allowing you to tailor your messaging for maximum impact. Harness this hyper-analysis to ensure that your future messages resonate with all educators and staff.

Unlock the Power of Location and Firmographic Trends:
Discover which regions, counties, or even countries show the highest engagement with your campaigns. Combine this with school type filters to pinpoint high-performing locations and types of school within your target audience. This granular intelligence allows you to customise your approach for optimal results.

Actionable Insights:
Don't just see the data – use it! The Campus reporting system provides clear visualisations which can be exported as PDF reports, allowing you to easily share insights with colleagues and stakeholders.

Benchmark for Success:
Don't settle for industry averages. Campus allows you to compare your current campaigns against your own historical performance and industry benchmarks. This holistic view empowers you to make data-driven decisions that keep you ahead of the curve.

Leave Bot Bias Behind:
Stop wasting time on inflated data. Campus automatically isolates bot interactions, ensuring your insights reflect genuine human engagement. With bot bias eliminated, you can focus your time and resources on crafting compelling content that resonates with real educators who are genuinely interested in your offerings.

Effortless Organisation:
Marketing thrives on order. Campus's reporting system allows you to categorise campaigns with colour-coded tags, making filtering and analysis a breeze. No more digging through endless data – find the information you need quickly and efficiently.

At Sprint Education, we believe every education marketing professional deserves access to the most powerful tools for success. That's why these features aren't premium add-ons; they're the standard with Campus.

If you're ready to unleash the power of data and take your education marketing campaigns to the next level get in touch with one of our education experts.

Tags
Campus Education Marketing Email Emailing Software

Similar Articles

Sell More to Schools: Zero In On Red Hot Leads

Set your sights on the red-hot teacher leads in your sales funnel and close more sales.

Read Post

Email Subject Line Dos and Don’ts – In Under a Minute

Become an edu-marketing expert with our quick guide to writing email subject lines that will make teachers want to read on.

Read Post