In the early days of Sprint Education and whilst crafting compelling messages for our clients’ marketing to schools campaigns, we craved a deeper understanding of what made certain emails resonate with school staff more than others.

Standard reporting, with its focus on opens and clicks, offered a glimpse into performance, but lacked the crucial "why."

So one day, after sketching out a development plan for our creative team I conceived of a system of internal labels, (or “Tags”), a library for categorising and filtering our campaigns based on intrinsic email characteristics.

This proved to be a game-changer. We swiftly identified the drivers of success, allowing our creative team to continuously innovate content and designs that pushed the engagement needle ever higher.

For years, the simplicity and power of our Campaign Tags remained a hidden gem within our internal engine.

Then, one day a spark ignited! Our VP of Sales John, during a team meeting, questioned why this potent tool wasn't empowering our Campus users. He wanted to see this tool available in Campus to unlock these incredible insights and achieve even greater results for our Campus users.

Our Engineering Team, ever the champions of innovation, embraced this vision with alacrity. Within days, Matt and Elliot had a working prototype ready, setting the stage for another incredible tool for Campus users to make a difference.

A Game-Changer for Campus Users

Campaign Tags within Campus now empowers its users to understand the "why" behind their marketing to schools success.

By tagging their campaigns with specific identifiers, they can easily track and analyse the performance of different elements, such as calls to action, value propositions, and even email design variations.

Being able to categorise their campaigns with color-coded tags they can identify ones that share similar goals, CTAs, or email design elements, and answer questions like…

Was it the call to action that ignited a wave of demo requests?

Or was it the value proposition that encouraged teachers to download my latest asset?

Everything suddenly becomes a lot clearer!

With Campaign Tags, Campus users can finally stop guessing about why something things appear to work in their marketing to schools campaigns.

By leveraging data-driven insights, they can optimise their future campaigns for maximum impact by…

• Identifying high-performing CTAs: See which CTAs generate the most leads and conversions, and replicate those in future campaigns.
• Refining their value propositions: Discover the value propositions that resonate most with your target audience and tailor your messaging accordingly.
• Evolving their email designs: Analyse the performance of different email design variations and identify the trends that drive the most engagement.

The end product of using a tool like Campaign Tags in your email reporting is clear.

• Performance: Gain insights into what's working and optimize your campaigns for better results.
• Efficiency: Save time and resources by focusing on marketing tactics that are proven to be effective.
• Data-driven decisions: Make informed decisions about your marketing strategy based on real data.

So, ditch the guesswork and sprinkle some Campaign Tag magic on your next email campaign. We think it'll be the best thing to have hit your school outreach for a long time.

If you’re not currently using Campus to manage your marketing to schools then get in touch with us today for a chat and if you like a demo of how you can use it to marketing to schools better.

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