This is the third part of my 'Confessions of an Obsessive Compulsive Designer' blog series, where I'll be looking at the 5 transformative design trends that will carry your email marketing through the summer.

Today I'm looking at a relatively new design phenomenon, made popular by Apple: ghost buttons. They’re an uber-sleek kind of button, consisting of little more than an outline, call to action text (generally in a sans serif font), and a transparent middle.

It’s no mistake why these buttons are making it big this year, they have a variety of advantages in marketing; here are just a few reasons why we will be continuing to use them in our clients’ designs this year.

Flat: Modernity at its best: the flat, simplistic colours of a ghost button fit perfectly within a flat design.

Fat-free: They are light in ‘visual weight’ so if you have a complex design, you can balance the imagery with ghost buttons harmoniously.

Fresh: These buttons hold their own in a layout; although they’re somewhat ‘floaty’ in nature, their simplistic modern appearance adds a little more calm than your standard bevelled button providing visual breathing space for a busy layout or complicated copy.

Take away quick-tip: Use these buttons to balance heavyweight visuals which will add a sleek look to your designs.

Tune in next week for episode 4.

Tags
Marketing to Schools Selling to Schools Emailing Teachers Email Teachers UK Schools Marketing How to Sell to Schools

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