Fujitsu & Tesco

Fujitsu & Tesco

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Ben Lewis
Published: 5th July 2011

There is such a positive atmosphere around the offices here at Sprint as we continue to take intelligent marketing to new heights. It's a testament to our team's hard work and aim to develop new customer acquisitions that we have recently completed projects for two of the world's largest corporations - Tesco and Fujitsu.

Tesco were looking for the most accurate up-to-date database for the education sector to launch a new service through their in-house marketing departments. Sprint Education's Education Database was the natural choice, particularly as Tesco needed a system that has live updates on a daily basis, and allowed them to control their full marketing campaign in-house.

Fujitsu on the other hand wanted to formulate a complete marketing strategy to target school ICT departments but outsource everything to a specialist in the education marketing place. Fujitsu's reputation as one of the world's leading technology suppliers demands the highest service possible, so Sprint Mail were honoured to be chosen to execute every step of their strategy.

Before we knew it we were undertaking one of our biggest projects to date with a series of direct email campaigns to named teacher and key decision makers, HTML email design, telesales database, and the printing and fulfilment of a full 2011 product brochure posted to every single school within the UK to be complete all within ten days. With every team member getting stuck in, the campaign was completed on time and to the highest standard. It's a real credit to our team's energy and enthusiasm to continually strive to give every customer the best service possible and help them get the best results, and that goes with every project we undertake; large or small.

Royal Mail's lorry full of Fujitsu's postal campaign on the day of collection.

Fujitsu and Tesco are great companies to work with and we have enjoyed every step of the process and look forward to working with them in the near future.

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List of Schools Primary School List Secondary School List Private School List List of Schools in UK Schools List

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