Every year its the same. Come May schools will have their budgets in place ready to begin spending on all manner of products and services that schools need. This is a key period for selling to schools, with pupils starting to break up for exam leave, giving teachers more free periods and more time to plan their purchasing for the next year.
But like you, many other companies will be trying to take advantage of this prime selling time to schools. So how can you get your products or services in front of teachers when they will be receiving a lot of messages by email and post trying to do the same?
Here are my top 3 tips on selling more to schools this May.
- Look the part. How can you compete against other marketing material if your's does not look professional, eye catching, and draw in the readers attention. If you do not have a creative flare or the knowledge of exactly what you need to avoid in your design to navigate through spam filter systems safely, then get it professionally designed and written. You only get one chance to make a good first impression so get it right!
Take a look at some examples of emails we have designed for our clients to help them get a better response. http://www.sprint-mail.co.uk/html_design.php
- Think outside the box. In this day and age you need to be clever to succeed when selling to the education sector. What can you do differently than your competitors, and what inspiring way can you communicate that message?
I have dealt with thousands of companies trying to sell to schools. Some of them have truly remarkable products but without that magic spark to their marketing message their great products can get lost amongst other messages and not reap the rewards and sales that they deserve. The one thing these companies forgot was thinking outside of the box, not taking the time and effort to really put their message across in a new exciting way. Don't make the same mistake.
- Go direct. This one is simple. If you email teachers at their direct email addresses your responses will improve over just emailing the school office. Let us know the exact types of teachers you need to sell to and we will design and broadcast your email to them.
Good luck with all your May marketing, and as always if you ever have any questions or need any advice give me a call on 01684 297374 or email firstname.lastname@example.org.
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