So, if you’ve been following this blog recently, you’ll be two thirds of the way to creating a free eBook that is going to help you create a band of loyal teacher followers.
If you haven’t been following this blog, then why not go back to the start of this journey to catch up on what you’ve missed.
Today we’re on the final leg of our journey, which will show you how you can package your eBook so that it looks enticing, professional, and stands the test of time.
Construct: Packaging your eBook so that it looks as good as it reads
Step 9: Your eBook must stand on its own
Don’t forget that many teachers will print off your free eBook so that they can read it in more detail later on. They will also take it into meetings (or the staff room) to share with their colleagues, so it’s important to make sure that your eBook will still make sense outside of the context of your email.
You need to ensure you include a nicely designed front cover, an introduction which outlines the issue, a summary of the findings and the actions required, and a back cover with your contact details (don’t forget page numbers too).
Step 10: Give your eBook a cracking title!
Much like the subject line of your email, the title of your free eBook plays a crucial role in maximising the number of downloads you get. Here are my 5 top tips for a great eBook title:
1. Everyone loves a list (‘5 Top Tips’, ’10 Shocking Facts’)
2. People are obsessed with learning a secret! (‘The Secret of…’)
3. Make something tricky sound achievable (‘5 Easy Ways to…’)
4. Tell me if I’m doing something wrong (‘Are You Making These 3 Mistakes?’)
5. Nobody can resist an exposé (‘Exposed: The Shocking State of…’)
Step 11: How to build your free eBook
It’s easiest to create your eBook in a Word document. Throughout you should have a professional looking header and footer so that teachers are constantly being reminded of your brand as they read.
It’s worth spending the extra time to get your formatting and design just right as readers will subconsciously form an emotional impression of your eBook based upon its look and feel.
Finally, convert to PDF and save your Word document as a template for future eBooks so you can start developing a house-style that your loyal band of followers will recognise in the future. Then if you can, host it online!
Now you should be ready to become a lovable inbound legend! The free eBook you go on to create should be just the first step to adopting a more sustainable method of marketing, where you can grow a stronger, happier client-base.
The whole concept of inbound marketing revolves around creating a fan base of followers, brand advocates, and champions; basically teachers that will become long-term star clients, and will spread your message to other teachers.
Marketing to Schools
Selling to Schools
How to Sell to Schools