There’s a reason why The Egg is in pretty much every household in the country. In fact, there are at least 5 reasons, and every one of them is a shining example to all of us in our marketing to schools.
So, here we go. Let’s celebrate the marketing genius that is The Egg!
#1 HE SOLVES A WIDE RANGE OF YOUR PROBLEMS
No matter what time of the day, no matter what your mood, The Egg has a solution for you. Fry him for breakfast, cut off his head and boil him for lunch, or even cook him into an omelet for dinner. Whatever you fancy, that’s what he’ll give you!
#2 HE'S HAPPY TO PUT HIMSELF OUT FOR YOUR BENEFIT
Sometimes to distinguish yourself from the competition, you’ve got to be willing to go out of your way to provide great customer service, even if that means occasionally putting yourself in unenviable positions. The Egg is the master of this; he’s even willing to dive into a pan of boiling water so that you’ve got somewhere to dunk your soldiers!
#3 HE FITS SNUGLY INTO YOUR BUSY MODERN LIFESTYLE
You’re busy. You have no time. The Egg understands all of this. He realised a long time ago that to continue to be indispensable he would have to adapt in order to fit cozily into your hectic modern lifestyle, and that's exactly what he’s done; now you can poach him or scramble him in the microwave in just a couple of minutes and get on with your busy day!
#4 HE GETS HIS TIMING ABSOLUTELY SPOT ON
The Egg is the absolute King of agile marketing! He pays attention to those big events in the calendar (like Easter) and then launches a marketing campaign at just the right time to capture your hearts! Good God he’s good!
#5 HE'S JUST AN ALL ROUND GOOD EGG
The Egg knows that to be truly loved he has to show you that he’s socially responsible and a champion of good causes. That’s why he’s gone to such extraordinary lengths in the last decade to fight for better working conditions for his suppliers… I’m sure they appreciate it, and it’s just another reason for us to take him to our hearts!
So the next time you email teachers just take a moment to think about The Egg. If you can follow his example then there is absolutely no reason why you can't have teachers eating out of the palm of your hand!
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