Since the new school term began in September we have noticed a trend between which emails are working, and which ones are not, when trying to advertise your company to the education sector.

There are several variables, obvious ones, such as personalising with the recipient's name and school name, and sending the email direct to the teacher instead of the school office that can have a massive influence on your responses. However, recently it is those companies that have also taken a personable approach to their style of writing which have seen a transformation in their level of responses and return on investment. We have always known this style of copy has been successful, but since the start of term it has been greatly out performing a standard newsletter approach or email packed with images and links.

Why? Well teachers are far more likely to respond to an email that appears to have been sent to them directly as opposed to a mass market email. If you pose them an interesting question, or make them an attractive offer they can't refuse you will ignite interest with the reader and improve your chances of making more sales.

In a recent email we sent for one of our clients we sent their standard email to schools, but this time tweaked it with a more personable style by asking the recipient directly, "Would it be okay if I gave you a call this week to discuss this in more detail." This simple sentence increased the client's average response rate from 12 to 51 replies.

This is just one example of how careful personable content can drastically boost your responses and naturally your sales. Next time you are planning an email to teachers send it to us first and we will be happy to give you some feedback and advice to make sure your personal approach hits the right notes.

Call me today on 01684 297374 or email me your content directly to ben@sprint-mail.co.uk. I will be more than happy to give you a call back and discuss how we can help improve your content and ultimately make you more sales.

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