We’ve all had to get used to hearing bad news about the economy in recent years. Rising inflation and slow wage growth has meant that consumer spending has been subdued for some time with no immediate signs of any dramatic improvement.
However, companies that sell to schools have dodged most of this uncertainty as school budgets have continued to increase in recent years despite the gloomy economic outlook. And last week there was yet more great news with George Osborne hinting that he intends to continue the ring-fencing of the schools budget through 2015. Nice one George!
Recently a think tank had argued that up to 18% could be slashed from the school budget without any reduction in pupil achievement, leading to widespread speculation that school spending may be facing cuts in June’s Spending Review.
However it now appears that George Osborne intends to make good on the coalition’s pledge to keep improving our schools. This is fantastic news for any companies marketing their product or service to schools now or in the future.
And while significant cuts in other areas will inevitably lower confidence in many sectors, this announcement will sure up confidence in schools about their budget – meaning there has never been a better time for you to focus on your marketing to schools strategy.
Earlier this year we published an infogram highlighting the key facts about the 2013 school budget and dispelling the myths perpetuated by doom-mongers who say that it’s a tough time for companies selling to schools.
Now is a great time for you to have another look at this and begin preparing your marketing plan. But first go and put the kettle on and break out the biscuits… take 5 minutes to celebrate the fact that in these hard economic times you’re operating in the one sector where spending budgets continue to rise!
Nice one George!
List of Schools