Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!
Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marketing email focusing on themselves rather than the teacher and their school.
Sometimes it seems like every marketing email I receive is from a company at the ‘forefront of their industry’ or ‘leading’ something or other. If you have a genuinely renowned brand then yes, it’s great to make the most of that, but it can be just as effective to celebrate the fact that you are small, friendly team.
As long as you can offer teachers great benefits they won’t care how big you are or what your annual turnover is. Often people prefer to deal with smaller, more loveable companies.
So if you are small and loveable like Sprint then try to embrace that in your marketing to schools. It’s actually a great weapon in your arsenal that you can use to overcome your audience's innate cynicism in marketing.
Tags
Marketing to Schools
Selling to Schools
UK Schools Marketing
Similar Articles
VIDEO: Selling to Schools Insights - Chapter 2 - Communicating with Schools
We analyse chapter 2 of The State of Selling to Schools 2023, discover how emails compare to social media and postal marketing, how often each is viewed and what leads to the most positive teacher responses.
The Top 3 EdTech Needs in Schools (and How You Can Transform Teachers' Lives)
Revealed: What teachers think are the main benefits of EdTech and how you can engage with their key needs.
Expert marketing to schools support and solutions
Expert marketing to schools solutions
Email Head Teachers, Teachers, and Staff Inboxes
Email teachers and staff inboxes
Sell More to UK and Global Schools and Colleges
Sell more to schools and colleges
