Overcoming Cynicism Tip #4: Exist in the Here and Now
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email. Email 1 is typically written far in advance and sent out pe...
Broadly speaking, there are two kinds of marketing email. Email 1 is typically written far in advance and sent out pe...
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out periodically whenever business needs pepping up.
Email 2 exists in the here and now and could only have been written in the present day.
If you want your marketing to schools to successfully engage your audience then you cannot afford to be sending email 1. Teachers can spot these a mile off and will deal with them mercilessly.
In order to sell to schools you need to be sending email 2, and to be able to send these emails you have to be paying close attention to what’s happening in the world around you – both in your industry and in the lives of the teachers that you’re emailing.
To truly capture teachers’ attention you have to be agile with your marketing and ensure you’re sprinkling every email with topical references. This will serve to dispel any notion that yours are simply arbitrary marketing emails that could have been sent out at any time.
[feather_share skin="wheel" size="24"]
Tags
Marketing to Schools
Selling to Teachers
UK Schools Marketing
Similar Articles
VIDEO: Selling to Schools Insights - Chapter 2 - Communicating with Schools
We analyse chapter 2 of The State of Selling to Schools 2023, discover how emails compare to social media and postal marketing, how often each is viewed and what leads to the most positive teacher responses.
Understanding school funding statistics for 2023-2024’s budget
The government have announced school budget figures for 2023-2024. Get the details, and secure your share of the £57.3 billion.
Expert marketing to schools support and solutions
Expert marketing to schools solutions
Email Head Teachers, Teachers, and Staff Inboxes
Email teachers and staff inboxes
Sell More to UK and Global Schools and Colleges
Sell more to schools and colleges
