It's day 5 of our marketing to schools 'oil check' and today we're going to start focusing on social media; which social media accounts are the most popular amongst sellers to schools, and which ones are being sadly overlooked?
Q7. Which company social media accounts do you have?
NOT SO MIND-BLOWING STAT: 37% favour Twitter and 36% Facebook as their company’s main social media accounts.
I would have expected this owing to how popular the big two social giants are. However, I’m a huge fan of Pinterest; it’s a great way to show a glimpse of your company’s inner-workings and personality which engages visitors and encourages more followers.
I'm pretty shocked that only 8% of sellers to schools are using Pinterest and i hope to see a few more of you falling in love with it over the coming months. In fact i wrote a blog about Pinterest just a few weeks ago which outlined 5 fantastic ways that Pinterest helps you at every stage of the sales funnel.
Have a read if you missed it and see if it doesn't get you just a little bit excited about the world's fastest growing social media site: http://www.sprint-education.co.uk/blog/?p=1413
Marketing to Schools
Selling to Teachers
UK Schools Marketing
How to Sell to Schools