Selling to Schools: 5 Critical Questions Concluded…Question 5

Selling to Schools: 5 Critical Questions Concluded…Question 5

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John Smith
Published: 30th May 2013

We’ve reached the concluding part of our analysis of the perfect marketing to schools email. So far we’ve been looking at what you need to do to capture teachers’ interest and carry them with you while you demonstrate how you can improve their lives. Today we’re looking closer at the stage where you finally get to hear the tills ringing. After all, you want to sell to schools not just market to them!

This is a stage that often gets overlooked by companies who think that as long as they’ve piqued teachers’ interest with some great benefits then the sales will fall into their lap. It’s not that simple! So, the final question that teachers will ask themselves when receiving your email is:

Question 5: What do I need to do?

If you’ve come this far then you should basically be shooting into an open goal. It would be a crying shame to fall at the final hurdle, but that’s what I see time and time again when fulfilling campaigns on clients’ behalf.

If you want to avoid a similar fate then you must ensure that when you email teachers you have a clear call to action so your potential customer knows exactly what he or she needs to do to express their interest in what you have to offer.

After all this isn’t like a high street shop where interested parties now exactly what they are expected to do, your audience of teachers don’t inherently know whether you want them to download a free sample, drop you an email, visit your website, give you a call… they need you to make that clear to them.

I’ve prepared another 6 essential Sprint tips to make sure your email to teachers answers this question, bringing the total number of tips to a whopping 30!

S imple and easy: As little effort as possible required on their part.

P lain text emails are often better for encouraging responses.

R emain focused: Know the outcome you want from this email & channel your audience to this end.

I nject some urgency: Don’t let them put you on the backburner and wriggle off your hook!

N oticeable: Make your call to action stand out and draw the eye. Don’t always put it at the bottom!

T ake the onus off your audience to get in touch: Give them an option to request a call back.

None of the tips I’ve given you over the past week or so are reinventing the wheel. Neither will they cost you money or require a lot of time or effort on your part to implement. However they will help you to sky rocket your sales to schools and teachers.

Tags
Email Secondary Schools Email School Teachers Email Primary Schools Email Head Teachers

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