Today is the 11th and penultimate shocking secret in our look at selling to schools in 2014.

We’ve seen 10 pretty earth shaking shocks so far so if you’ve managed to stay with us for the entirety of this roller-coaster ride then I salute you; we needed smelling salts to bring Pauline round after asking her to proof read shock #6 so I’m only too aware of the affect these shocks can have on the unsuspecting reader!

If you are tuning in to this blog for the first time then please do proceed with caution… these shocks come with their own health warning!

Shocking Secret #11: Don’t Always Contact the Head

In 2014 the Deputy Head will move above the Head Teacher as the key contact when promoting services that improve the school in some way.

Deputy Heads receive less marketing than Heads, plus most Deputy Heads aspire to be Head Teachers so they’re often looking for a project to distinguish themselves. If you can provide them with such an opportunity then they will bite your hand off!

These teachers are some of the most powerful, yet commonly forgotten teachers in the education sector. We have over 23,000 named Deputy and Assistant Head Teachers in our Education Database ready for you to contact directly.

We’ve got one more shock to go so, if you think you can handle it, make sure you tune in on Friday when Sophie will be posting our final shock.

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Marketing to Schools Emailing Teachers Schools Marketing Marketing Strategy Selling to Teachers How to Sell to Schools Email Head Teachers

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