Selling to Schools in 2014: Shocking Secret #3

Selling to Schools in 2014: Shocking Secret #3

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Sophie Scott-Lewis
Published: 21st January 2014

Today I’m grabbing the controls on Sprint’s whistle-stop tour of the 12 shocking secrets of marketing to schools in 2014.

As Head of Design at Sprint, it’s appropriate that I should introduce you to shocking secret #3, although I argued that this secret should really be #1 as I can say without hesitation that this has had the single biggest impact on my job over the last 12 months or so.

Shocking Secret #3: Teachers are Mobile

I remember when I was at school my phone had to be kept hidden away at all times. Well times have changed since then, as now even teachers access their emails on mobiles.

In fact we estimate that up to 44% of our direct teacher emails are now opened on mobiles. There are even reports suggesting that when you look purely at decision makers, that figure rises to around 60%. We’ve not seen a change this fundamental in the world of marketing to schools since a young buck named email swaggered onto the scene!

Mobile in 2014 is massive. Some evidence suggests that if emails are not mobile compatible then 80% are deleted instantly. Ask your designer if they are creating mobile compatible emails for you. If not send them to bed early without pudding, because that is not good enough when selling to schools in 2014!

I’m currently working on a whitepaper examining the essential components of a mobile optimised design. Hopefully I will be sending this out to you in the near future so watch this space.

Next up it will be Ben, with shocking secret #4!

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Marketing to Schools Emailing Teachers Selling to Teachers How to Sell to Schools

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