Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer landing page. If you haven’t read it yet, you can still catch it here:
http://sprint-education.co.uk/assets/uploads/reports/pdf/landing-pages.pdf
A landing page is a single web page that teachers arrive at after clicking on one of the links within your email. It’s commonly held that your landing page has just 5 seconds to capture teachers’ attention; if you haven’t engaged them after those 5 seconds then you’ve lost them.
Once you have ensured that you’re going to pass the 5 second test, there is something you should be adding to your landing pages that has the potential to dramatically expand the scope of your campaign…
Shocking Secret #7: Promote Social Sharing

Okay, so social media isn’t exactly a shock, but some of these statistics absolutely are.
Landing pages containing social sharing buttons will improve your average click-through rate from 2.4% to 6.2%. That equates to a massive 158% increase in your click-through rates, and if the teacher then chooses to ‘Like’ or ‘Follow’ you, you’ve got a new channel of communication opened up for you.
Next up will be Ben, with Shocking Secret #8!
Tags
Marketing to Schools
Marketing to Schools
Emailing Teachers
Emailing Teachers
Marketing Strategy
Marketing Strategy
Email Landing Pages
Email Landing Pages
UK Schools Marketing
UK Schools Marketing
How to Sell to Schools
How to Sell to Schools
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