Selling to Schools in 2014: Shocking Secret #7

Selling to Schools in 2014: Shocking Secret #7

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Sophie Scott-Lewis
Published: 3rd February 2014

Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer landing page. If you haven’t read it yet, you can still catch it here:

http://sprint-education.co.uk/assets/uploads/reports/pdf/landing-pages.pdf

A landing page is a single web page that teachers arrive at after clicking on one of the links within your email. It’s commonly held that your landing page has just 5 seconds to capture teachers’ attention; if you haven’t engaged them after those 5 seconds then you’ve lost them.

Once you have ensured that you’re going to pass the 5 second test, there is something you should be adding to your landing pages that has the potential to dramatically expand the scope of your campaign…

Shocking Secret #7: Promote Social Sharing

Social sharing buttons on your landing pages

Okay, so social media isn’t exactly a shock, but some of these statistics absolutely are.

Landing pages containing social sharing buttons will improve your average click-through rate from 2.4% to 6.2%. That equates to a massive 158% increase in your click-through rates, and if the teacher then chooses to ‘Like’ or ‘Follow’ you, you’ve got a new channel of communication opened up for you.

Next up will be Ben, with Shocking Secret #8!

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Marketing to Schools Emailing Teachers Marketing Strategy Email Landing Pages UK Schools Marketing How to Sell to Schools

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