Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer landing page. If you haven’t read it yet, you can still catch it here:
A landing page is a single web page that teachers arrive at after clicking on one of the links within your email. It’s commonly held that your landing page has just 5 seconds to capture teachers’ attention; if you haven’t engaged them after those 5 seconds then you’ve lost them.
Once you have ensured that you’re going to pass the 5 second test, there is something you should be adding to your landing pages that has the potential to dramatically expand the scope of your campaign…
Shocking Secret #7: Promote Social Sharing
Okay, so social media isn’t exactly a shock, but some of these statistics absolutely are.
Landing pages containing social sharing buttons will improve your average click-through rate from 2.4% to 6.2%. That equates to a massive 158% increase in your click-through rates, and if the teacher then chooses to ‘Like’ or ‘Follow’ you, you’ve got a new channel of communication opened up for you.
Next up will be Ben, with Shocking Secret #8!
Marketing to Schools
Email Landing Pages
UK Schools Marketing
How to Sell to Schools