In Ben’s last blog he talked about the free marketing toolkit that you can download from our website.
One of the reports that is included in your toolkit is ‘A Blueprint for Success’, which is really a case study about how one of our clients got a fantastic response from a marketing strategy that we designed for them.
If you want to get the best from your marketing to schools then you cannot afford to be sending emails in isolation; you must ensure that each email compliments the one that preceded it and lays the foundations for the one that follows.
And while this is not really a ‘shock’, it is shocking how many companies give this little or no consideration!
Shocking Secret #9: Work out Your Marketing Blueprint
It is different for every company, but you all have a blueprint for success when it comes to winning prospective clients over. Establishing what that blueprint is will give you much needed structure and continuity in your marketing to schools.
I could go on and on about this but I won’t as it is already covered in the ‘A Blueprint for Success’ whitepaper. I strongly recommend you take a look!
Marketing to Schools
UK Schools Marketing
Email Calls to Action
How to Sell to Schools