Our End-of-Term Education Marketing Results Review

Our End-of-Term Education Marketing Results Review

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Kat Thompson
Published: 1st April 2022

As we come to the end of another incredible term helping education businesses sell to schools, we’re diving into all of your incredible achievements from your education marketing emails this year, and more…

Managed Strategies

With some of the best education experts in the UK, our award-winning email creation services, and our £750K yearly sending server investment, clients who’ve asked us to plan, design, and schedule their marketing for them have seen some fantastic results this year…

We’re the only education marketing agency in the UK to own our own servers, providing the best deliverability rates possible for your communications to teachers – ensuring more emails hit their inboxes, which results in more sales for you.


"Within 24hrs of Sprint distributing a campaign email, over 800 teachers had signed up to our schools project." School trip provider


  • 1065 form submissions on a client’s free staff wellbeing report written and designed by Sprint's Campaigns Team.
  • 40+ new relationships made with London schools after one email.
  • 3x the expected enquiries generated for one literacy supplier after a single email campaign.
  • 78% open rate - university open day.
  • 166% open rate - university webinar.
  • 172% click-to-open rate - CPD provider course bookings.
  • 72% click-to-open rate to US schools - literacy software provider free trial.
  • 68% click-to-open rate - school trip provider webinar.

"Working with Sprint has been an immensely positive experience, with plenty of success to associate to the campaigns we have run with them. We have seen a substantial increase of leads and sales opportunities, with the Sprint team also helping us to evolve our marketing output. Every member of their team knows how to communicate and delivers in every aspect, which makes our partnership an absolute pleasure. We have been, and will continue to recommend them to anyone that will listen!" EdTech provider


Campus

Trusted by over 4,000 education businesses, Campus is the ground-breaking CRM crafted especially for the education sector. This month, our clients have seen some incredible results using our unrivalled UK database and expert support, and have taken control of their own marketing, nurtured their important relationships, and established connections with new prospects with ease.

"Campus has been a game-changer for us. Instead of occasional managed campaigns that we had previously run, this Platform has given us the tools, independence, and confidence to take our marketing to the next level. We are now seeing a constant flow of leads (with a high conversion rate). We've always had huge belief in what we offer, but Campus has given us a window to the market. We have been able to react and adapt during the pandemic, and we're feeling buoyant about this new school year. Highly recommend this service." Drama-in-Education provider


  • 1,500% increase in turnover, and 450 schools onboarded within the first 12 months - outdoor learning provider.
  • 400% increase in lead generation - playground supplier.
  • 115% open rate, and 126% open rate - careers platform

"Sprint Education and the Campus system is essential to any business that is serious about marketing within the education sector. The quality and range of data available through the Campus system is unrivalled, providing us with the ability to target specific audiences across the education sector. This autonomy has revolutionised our marketing strategy and the leads it generates. The email platform is super easy to use, the drag and drop feature is great and has lots of functions to ensure our brand is replicated across the system.” Outdoor learning provider


Teachers’ Email Habits

How have teachers been reacting to your emails, and what have they wanted most from education businesses this year? Here are a few of our key stats from our renowned State of Selling to Schools 2022 research report…


158,333,333 approximate inbox views from teachers so far this year – that’s 1.9 billion in 12 months!


Teacher Priorities

What have the top three priorities been so far this year?

  • 1st Improve learning and results (65.3%).
  • 2nd Support emotional and mental wellbeing (58%).
  • 3rd Reducing the learning loss attainment gap (53.9%).

Sprint Education

Here’s a behind-the-scenes look at some of our own in-house triumphs this term…

Benchmark Study: State of Selling to Schools 2022 The latest installment of our internal research series launched in January. Our launch email saw an incredible 234.85% open rate, and hit the top of your must-read lists with 5,432 reads in the first seven days.

Our International Schools Database was released in 2021 and has grown to connect education businesses with over… 6,000 schools, 55 countries, 10 regions, 80 school types, 100 curriculums, and 185,000 direct email contacts.


Connect your business with global education sectors and turn school decision-makers into customers.

Chat with our experts to find out how on 01684 297374 or info@sprint-education.co.uk.

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Campus Education Marketing Email Marketing

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