The Battle in the Inbox: New Infogram

The Battle in the Inbox: New Infogram

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Author
Ben Lewis
Published: 29th October 2013

At Sprint we’re constantly analysing the results from the email marketing campaigns we broadcast on our clients’ behalf, often publishing findings in our series of selling to schools whitepapers.

In these whitepapers we try to let our clients know what is working and what isn’t so that they can improve their own marketing to schools. Evidencing these conclusions can sometimes be tough however due to the huge number of variables inherent in email marketing.

That’s why the following infogram is so unique. It highlights the results of two companies that used a direct email campaign to promote exactly the same service to the same types of teachers, but chose two very different approaches for their email content.

Company A chose to supply their own content, while Company B opted to have their email written and designed by Sprint. Both companies were trying to secure the same response – a request from schools for a free on site consultation.

We realised that this was the ideal case study to put to the test everything we’d been advising our clients over the past couple of years. That’s why we’ve put together this infogram; to analyse the ways in which each email differed and the effect these differences had on the results.

Over the next few days we’ll analyse these factors in more detail but for now just take a look for yourself and have a think about what conclusions you would draw.

Tags
Marketing to Schools Selling to Schools Email Landing Pages How to Sell to Schools School Premises Emailing Bursars

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