Cynicism is a very modern disease. One that is steadily permeating every aspect of our lives and changing the way we view the world around us.

One area of our lives where this is particularly evident is Politics. The expenses scandal and a string of broken promises have caused many of us to view the institution with a growing cynicism. Politicians have had to face up to the fact that they can no longer take engagement from the public for granted.

It’s a similar story when you look at the marketing world. We’ve grown ever more cynical as a result of the sheer volume of marketing we are subjected to and the aggressive tactics that some companies resort to in order to sell their products.

Just like the politician, the marketer has had to realise that he can no longer take engagement from his audience for granted.

And for companies that sell to schools this realisation is proving especially important. Teachers are one of the most heavily marketed to demographics in our society and over the years have grown deeply cynical of some of the tactics employed by many marketing companies.

Indeed, there is a strong case for arguing that overcoming cynicism is now the single biggest challenge facing companies that sell to schools and teachers.

But do you know what? There are actually some really simple ways that you can ensure that your marketing to schools sidesteps the cynicism that stops so many marketing campaigns dead in their tracks.

And while companies that don’t recognise this risk their marketing falling on deaf ears, companies that get it right will find that a very receptive audience is waiting for them. So the biggest challenge is also an incredible opportunity for you to distinguish yourself from the competition.

Over the next few days I will be sharing some very simple steps that you can take to ensure that the next time you email teachers your message breaks through the cynicism filter and engages your audience...

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Marketing to Schools Marketing Strategy Selling to Teachers

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