Is R=[(C+I)÷S]x(T÷V) the Formula for Selling to Schools Success?
Selling to schools isn't about marketing, it's about building relationships and showing teachers you can help them overcome their obstacles.
Marketing to Schools Blog
A blog for education businesses ready to sell more to schools.
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Our Definitive Countdown of the 10 Hottest Marketing to Schools Trends for 2016
We’re kick-starting the New Year with a countdown of the 10 hottest marketing to schools trends that you simply must hav...
Using MailChimp for Your Email Marketing? You Need Campus!
We’ve gone to great lengths in recent years to educate sellers to schools about the importance of building their marketi...
Turn Your Product into a Solution and Sell More to Schools
As a consumer, the marketing emails that I generally prefer to receive are those that showcase a selection of products I...
We want to celebrate how Campus is reinventing education marketing for its first 75 users
Since its soft launch in August, Campus has transformed its users' marketing and sales successes. Now as we launch Campu...
How to Describe a Product in 20 Seconds! (And my attempt to do this with Campus)
Teaching teachers is not an easy skill to master. They can surprisingly be quite reluctant adopters of new ideas and con...
Wake Teachers Up! (From the Monotony of Marketing)
We’ve spoken time and time again about how teachers are among the most marketed to people on the planet. Well, not only...
How To Roll Out The Red Carpet For Every Single Prospect
Ever felt that hollow pang of panic when it suddenly dawns on you that it slipped your mind to follow up that lead f...
How to Craft The Perfect Case Study For Your Marketing to Schools
The case study is one of the most powerful weapons in your marketing to schools armoury. When executed in the right way...
How Campus Helps Me Build Stronger Relationships With Our Clients
After two years of round-the-clock development, we’ve finally launched Campus to the education sector. In fact, the firs...
The Story of One Client’s First Steps into Email Marketing
The one problem with email marketing is that it’s just so intangible.
I think one of our clients summarised this perf...
Emailing Teachers
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Marketing to Schools
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Social Media
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Education Data
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Inbound Marketing
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Campus
Don’t Play The Numbers Game
In the last 18 months we’ve completely transformed our whole marketing ethos.
Instead of expending our energy exp...
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