Email Marketing: It’s About the Shoes, Not the Hair!
When you first meet someone can you tell more about them by their hair or by their shoes?
You could argue that judgin...
Marketing to Schools Blog
A blog for education businesses ready to sell more to schools.
An Email Marketing Lesson Courtesy of ‘The X Factor’
I like to think that writing the content for clients’ marketing to schools campaigns has turned me into a finely tuned e...
The Battle in the Inbox: Round 3 - Getting Responses
Today is the final part of my analysis of what happened when two premises companies used an email campaign to promot...
The Battle in the Inbox: Round 2 - Getting Engagement
Today is the second part of my analysis of what happened when two companies used an email campaign to promote the sa...
The Battle in the Inbox: Round 1 – Getting the Email Opened
Hopefully you’ve now had chance to take a good look at the infogram I posted last week, highlighting the plight of t...
The Battle in the Inbox: New Infogram
At Sprint we’re constantly analysing the results from the email marke...
The Peggy Mitchell Effect - 7 Steps to Short and Feisty Schools Marketing
Often the most difficult part of writing a marketing email is getting started. That’s why, when writing copy for clients...
Schools Urged to Buy in Careers Advice for Their Pupils
I remember the excitement I felt in my final year of secondary school when we were given access to a computer programme...
School and Teacher Data Changes Fast: Are You Keeping Up?
As anyone who has ever tried to farm eggs on an industrial scale will tell you; the more chickens you have the more eggs...
Email Landing Pages Part 4: Scan
I expect many of you are currently busy preparing your email content in readiness for contacting schools in the Autumn t...
VIDEO: Train up your email content
When we work on our clients' education marketing campaigns we focus on 3 key points when working on the content. If you...
Email Landing Pages Part 3: Trust
Last week we looked at how your email landing page has just 5 seconds to capture teachers' attention. Fail to make an im...
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