Email Landing Pages Part 2: Scent
If you're planning to email schools in the Autumn Term then I'm sure you will see an avalanche of interested teachers cl...
Marketing to Schools Blog
A blog for education businesses ready to sell more to schools.
Email Landing Pages Part 1: Five Seconds to Impress
With schools winding down for the summer holidays and companies putting their marketing to schools on ice, I thought I s...
Overcoming Cynicism Tip #5: Be a Real Person
My final tip for overcoming cynicism in your marketing to schools is to ensure that your message looks like it’s coming...
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out pe...
Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate
My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...
Overcoming Cynicism Tip #1: Avoid Hype-Filled Language
To successfully sell to schools today it is essential that you are able to overcome your audience’s innate cynicism in m...
The Biggest Challenge Facing Companies that Sell to Schools
Cynicism is a very modern disease. One that is steadily permeating every aspect of our lives and changing the way we vie...
Marketing to Schools: Are You Thinking Agile Enough?
Agile marketing is a phrase that’s being used a lot in marketing circles at the moment. It’s something we’ll probably co...
Marketing to UK Schools: The Pitfalls of Being Relevant
Yesterday the government unveiled the new look GCSE for schools in England, moving away from coursework and continuous a...
More Great News: School Spending Set To Dodge The Cuts Again!
We’ve all had to get used to hearing bad news about the economy in recent years. Rising inflation and slow wage growth h...
Selling to Schools: 5 Critical Questions Concluded…Question 5
We’ve reached the concluding part of our analysis of the perfect marketing to schools email. So far we’ve been looking a...
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